Great organizations run on better people decisions

Make people decisions faster, fairer, and powered by behavioral intelligence.

Perceptual Signals
Perceptual Signals
Motivational Signals
Motivational Signals
Cognitive Signals
Cognitive Signals
Behavioral Signals
Behavioral Signals
Objective Signals
Objective Signals
User profile

Why we exist?

Most people decisions are still made on instinct. The cost is higher than you think.

The age of AI has changed what matters

Hard skills no longer differentiate, but our hiring processes still optimize for them

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Global executives say now soft skills matter more than ever.*

Role misalignment drives real business cost

Role misfits are not hiring mistakes, they are signal failures

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Of first-year salary, (often $100K+ for senior roles) lost due to a role misalignment.*

Insight gradually fades after hiring

Once someone is hired, behavioral signals fade and decisions become guesswork

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Employees say they don't have a clear development path at work.*

The evolution of people decisions

Organizations are moving from instinct-driven decisions to signal-driven people decisions.

Clout Index reveals the signals leaders need to make confident people decisions.

InstinctAssumptionsPatternsEvidenceConfident Decisions

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One system for every critical people decision.

How Clout works?

Signals
Insights signal iconInsights
Insights signal iconInsights
Individual
Team
Realign & Reassess
People
People
Clout Persona
Clout Persona
People Decisions
People Decisions
Clout Match
Clout Match
Clout Squad
Clout Squad
Growth Focus Areas
Growth Focus Areas
Clout Growth
Clout Growth

Clout Index converts behavioral signals into actionable insights for people decisions and people development.

Employees gain Clarity.Teams gain Synergy.Companies gain Velocity.
Employees gain Clarity.Teams gain Synergy.Companies gain Velocity.

Every satisfying people decision starts with understanding the individual.

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Persona reveals

Stop guessing who fits the role.
Start seeing it.

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Match helps decide

A team that looks right on paper can still fail in practice.

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Squad composes

Development that is guided by insights, not assumptions

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Growth advances

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Who does
Clout Index serve?

Clear value for each stakeholder in one system.

01
CxO / Business leaders

Fewer surprises

Confident talent investments - know who's aligned, who's at risk, and where to act before it becomes a crisis.

02
Line managers

Cleaner 1:1s

More structured conversations — clarity on priorities, progress, and follow-through.

03
HR (Talent / HRBP)

Faster decisions

One evidence view for hiring, moves, and promotions — less back-and-forth, quicker closure.

04
Learning & development

Training continuity

Turns learning into action — personal development plans with built-in follow-through.

05
Employees

Fairer reviews

Visible proof of progress — stronger performance conversations and clearer promotion cases.

Choose the intelligence layer that fits your needs.

Simple plans. Scale when you're ready.

Standard

Behavioral intelligence layer

Includes:

  • Clout Persona engine
  • Individual-level insights
  • Reports & dashboards
  • Insights for a limited team size
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Most Popular

Premium

Decision intelligence layer

Includes:

  • Everything in Standard, plus:
  • Clout Match for role-fit ranking
  • Clout Squad for team composition analysis
  • Clout Growth for individual development paths
  • Insights for a larger team size
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Enterprise

Embedded decision intelligence across org

Includes:

  • Everything in Premium, plus:
  • Flat annual fees
  • Insights for your entire workforce
  • Full platform access across all modules
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The inspiration behind Clout

Clout was born at the intersection of human insight and enterprise-grade technology.

Meghna Khan

Founder | Domain Authority

  • ICF Level 2 Coach & Genos-certified EI practitioner
  • Personally validated assessment outcomes across 1,000+ individuals
  • Global experience working with professionals across the Americas, Europe, the Middle East, Africa & Asia
Meghna Khan portrait
Umar Khan portrait

Umar Khan

Technologist | Platform Architect

  • Architect behind the technology powering the Clout platform
  • 25+ years of enterprise experience driving digital transformation
  • Deep expertise in AI and enterprise-scale digital platforms
Together, they bring 50+ years of combined experience across human insight and enterprise-scale technology systems.

A proven decision framework now delivered as a platform.

Turning behavioral signals into confident people decisions.

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Individuals assessed

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Self-reported alignment to system insights (1:1 validated)

  • Insights support decisions - they don't replace human judgment.
  • Validated across multiple global markets.
  • Used across hiring, team design, leadership, and development decisions.

Book a demo & experience the difference

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What people say.

The report described me more accurately than I could describe myself. It was uncomfortable in the best way.

AR

AR

Individual contributor · Technology sector, UAE

We used Clout to compare five candidates for a senior role. The insights surfaced differences that three rounds of interviews completely missed.

RW

RW

Director · Manufacturing group, UAE

I was skeptical about another assessment tool. But this wasn’t a label — it was a mirror. It showed me exactly where I was strong and where I was compensating.

FR

FR

Senior Manager · Financial services, UAE

We had two equally qualified candidates. Clout showed us which one would actually thrive in this specific role, not just perform. That distinction saved us.

RB

RB

General Manager · Social media company, UAE

I’ve done Myers-Briggs, DISC, StrengthsFinder — none of them gave me something I could actually use in a decision. This one did.

ST

ST

CEO · SME, UAE